We chat to Leather Me Baby's Sarah Thomasson about the inspiration for starting her own label as a Mum of three and why she choose TVM as her platform.
Tell us about how and when your label was created?
Leather Me Baby started last November after the birth of my 3rd baby boy. I was looking for a way to combine my entrepreneurial spirit, life as mum of 3 young and active boys and my love of high end leather. My journey started when I was on the hunt for a leather bag to fit my mum lifestyle, as well as my active social life that didn't always involve having my kids. This was the inception of Leather Me Baby.
A buying trip to Bali sourcing material with a friend lead me on a design journey. Prototyping a range of bags and accessories that fit my own personal style, that then translated to a category of products.
What pieces are included within your range?
Leather Me Baby has created a bag that is not just a nappy bag. It's the perfect travel companion on a long or short haul flight or great for an overnight trip. It's versatile so whatever you would like to use it for.
The LMB Nappy Sack fits all your changing needs, or your sunscreens and medicines, or a change of clothes just it case. It also doubles as the perfect size soft leather clutch, great for a date night or girls lunch.
The LMB Nappy Wallet was really designed for anyone who has used a nappy wallet before. They know these things are your best friend. Handy compartments for all your needs - wipes, nappys, creams, bags and even a spot for your phone!
Finally the newest edition to the LMB range is our Bummers. These are the hippest things getting around and the frills on chubby little legs are to die for.
What is your creative background?
Like most creative people I found myself seeking out opportunities throughout my working career that pushed my limits, and increase my interaction with design. However I could never really find something I was truly passionate about. That was until I started to sketch and design my own products. And as they say the rest is history.
Where is the label designed and made?
Designed in my little home office at Palm Beach on the Gold Coast and made in Bali.
What inspires you?
My love of leather and my needs as a mum of 3 little boys.
Latest collection consists of?
The latest addition to our collection is the bummers. We are currently prototyping and collaborating on a number of new an innovative addition for Summer 17/18.
What's on your mood board?
Everything leather for mums and bubs.
What’s your creative space like?
My home is my creative space. I find that our open plan lifestyle and living space inspires me to think functionally, yet still being innovative and remaining true to the essence of the brand.
What music do you listen to while designing/creating?
Just like my design style, my taste in music is also pretty eclectic. So some days I might be listening to some mellow reggae, and then switch in to the diverse landscape that is the current top 100.
A day in the life of you consists of?
A day in the life of me mostly starts with exersice to clear the mind ready for the day then on to mum dutys school and kindy drop off and then a little time for just me and the new bub. Sleep time is everything LMB.
Favourite TVM stall (besides yours of course)?
Sweet Child of Mine is a definate fave for the boys at the moment. And from the vintage collection I do miss Little X & Y.
Single Mum Diaries
The Young Mummy
What are we likely to find you wearing on market day? Any favourite labels?
Anything leather, linen or my fav label at the moment is Augueste. And of course the mum favourite - a pair of Cons.
What can we expect from the next collection/what are your plans for 2017 beyond?
Our next release is all about style and function, with items mums never knew they couldn’t live without.
I've just always found that wandering through TVM I feel connected, creatively, to many of the stall. Upon launch we knew that TVM was a perfect for for our brand.
What do you love most about attending TVM?
The chilled atmosphere and a hot coffee offers the perfect escape on a Sunday morning.
Connect with Leather Me Baby
In person: This Sunday 21 May at TVM