The Village Markets

The Village Markets

Boutique Fashion & Lifestyle Market for Creative Entrepreneurs - Burleigh Heads, Gold Coast & Stones Corner, Brisbane Queensland

Category: Designer Profile

TVM Startup Stall :: OnlyOne The Label

This weeks TVM Startup Stall recipient is Christina Cassaniti and her label, OnlyOne the Label. Christina started OnlyOne The Label out of a pursuit to find the perfect loungewear set….

This weeks TVM Startup Stall recipient is Christina Cassaniti and her label, OnlyOne the Label.

Christina started OnlyOne The Label out of a pursuit to find the perfect loungewear set.

At the time she was living with a male housemate who would often have his mates over without warning. She felt self- conscious about having to greet them in her ‘not so attractive sleepwear’ (cue, an old oversized t-shirt and shorts that were falling apart due to a thousand washes) it was in these moments that she thought to herself ‘there needs to be sleepwear accessible to women that allows them to still feel beautiful and on trend whilst being comfortable enough for lounging’ - Amen to that we say!

Christina set of on a mission to find the perfect loungewear set she could sleep in, lounge in and feel beautiful in for those un-expected visitor's. To her dismay she could not find anything that matched this description. It was then she knew she had to do something - other women would also need a product of this nature.

She began crafting OnlyOne The Label - which Christina says has become a go to product for women around the world, it's become the OnlyOne they want to take to bed.

Do you have a creative background and what were you doing prior to launching your own business?

Before starting my label I was a fashion buyer and designer for 6 + years working for some of Australia's largest fashion houses. I also have a degree in Business.

Tell us about your brand name, how did this come about?

It's actually a funny story, if you believe in destiny and receiving signs from the universe. I was out for a river walk one Sunday something I loved doing, I knew I was going to start my label, I had envisaged the product, the brand personality and the vision I had for creating a brand community however, was still stuck on a name. I was saying to my friend at the time I would love a sign from the universe and at that moment I saw a massive yacht coming down the river and it was the most beautiful thing I've ever seen, big white, luxurious, oozing lifestyle and class, I immediately could see my customer lying out the front in her loungewear and I caught the name on the side of the yacht it was called - OnlyOne the way it was written in cursive on the yacht I knew that was it, that was my sign and that was the start of my OnlyOne journey. Since that day that name holds so many different meanings for me - I love it!

That is very uncanny! Tell us about the collection we can expect to find at your stall at TVM next Sunday 16 February in Burleigh Heads?

Our SS19/20 collection consists of 8 x styles a mixture of matching sets, nightdresses and a beautiful robe.

What inspires you creatively?

So much, I draw a lot of inspiration from my general surroundings, from art, homewares and architecture. I love getting texture and colour inspiration from homewares and of course I draw inspiration from books - I love reading fashion books, blogs and magazines.

Do you work from home, an office or creative workspace?

I have my own home studio it's a super light and airy space and provides a lot of creative inspiration and flow. When I feel like I need a change of scenery I work from my local cafe.

Do you implement any sustainable practices within your business, if so tell us about this?

Sustainability is something I'm really passionate about and I definitely try to implement a lot of small practices into my business.

Firstly, the fabrics I choose to work with, I'm really selective about working with the most sustainable fabrics. OnlyOne is a slow fashion label, we don't produce four collections a year we simply produce 2 x collections to reduce consumerism and slowly break the fast fashion cycle.

We also use compostable mailers with all orders as well as using less packaging, whilst still delivering on a beautiful product.

Sustainability for me is about making a choice, I can't claim to be 100% sustainable but OnlyOne is always evolving and taking steps in the right direction in order to have a more ethical and meaningful existence.

Do you collaborate with any other local Gold Coast or Brisbane businesses?

Not at this moment, however, watch this space.

Why did you choose TVM as a platform for your business?

I've been a local TVM market goer myself for years now. I love how much creativity and inspiration is prevalent in one place. I also have so much admiration for all of the amazing brands I have watched grow into powerhouses since starting their journey with TVM.

Where’s your favourite local coffee haunt?

Industry Beans in Newstead - Brisbane

Favourite book?

Ikigai

Favourite podcasts?

Super Soul Conversations, Goop & Offline with Alison Rice.

Favourite way to unwind?

Lounging around my house in a pair of OnlyOne's, diffuser going, a good book in hand or listening to a podcast and journaling.

Websites or profiles you’re loving for business inspiration right now?

Superwomen we aint with Janine Allis & Maggie Hartley podcast, loveee these two ladies!

What’s your favourite TVM stall, if you have one?

House of Paloma - what a vibe!! Love their style!

Find Christina and OnlyOne the Label next Sunday 16 February at TVM or online, here.

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Stall Profile :: By Shyanne the Label

A student budget, the gift of her Aunty’s 30-year-old sewing machine and clothes that just never really fit correctly were the catalysts that led Shyanne Mirabelli to start By Shyanne…

A student budget, the gift of her Aunty’s 30-year-old sewing machine and clothes that just never really fit correctly were the catalysts that led Shyanne Mirabelli to start By Shyanne the Label, in 2016.

Teaching herself how to sew, Shyanne made clothes purely for herself and it was through Instagram that she caught the attention of her friends who soon wanted the pieces for themselves.

Get to know Shyanne below and find her at TVM this Sunday 15th December!

Tell us about your creative background?

With no formal training in sewing or fashion it was pure determination that led me down the fashion label path.

Are you working on the business, full-time?

By Shyanne the Label is my full-time job.

What core pieces are included within your product range?

Women's sustainable fashion that channels resort vibes, year round.

What inspires you creatively?

I get most of my inspiration from the fabrics, this is what really drives the collection so I make it my mission to find and fall in love with fabrics that are both sustainable and uniquely stunning.

Do you work from home, an office or creative workspace?

Currently I work from an at home studio.

Do you implement any sustainable practices within your company?

I always aim to use natural fibres due to their longevity and breathability and linen is definitely my go-to.

I pride myself on being a slow fashion Australian label and my made-to-order business model reflects this. I always design our pattern pieces so that I can get the most out of the fabric for minimal wastage.

On an average week, I fill one large plastic container with scraps, which I think is a pretty damn good effort. From these scraps I uses as much as possible within the label itself on garment details and accessories such as hair scrunchies. Anything left over is recycled.

I also use sustainable and minimal packaging, including organically made labels. All of the By Shyanne the Label courier satchels are certified home compostable and the garments are packaged without plastic.

During the day-to-day running of the business I try to work with natural lighting, my team and I work online only wherever possible and any other office supplies we recycle if we can. We also try to do everything business related locally to minimise our travel as much as possible.

Do you collaborate with any other local businesses?

I love being a small Australian business and I try to support as many local brands as I can with both By Shyanne the Label and personally. I work closely with Envy Lash Beauty and also with Minc Collections.

Why did you choose TVM as a platform for your business?

I think the neighbouring market stalls compliment By Shyanne and the vibe is perfect for our brand.

Where’s your favourite local coffee haunt?

Blacksmith, Mt Gravatt (Brisbane)

Favourite book?

You are a badass by Jen Sincero

Favourite podcasts?

Shameless

You can connect with By Shyanne the Label in person at TVM this Sunday 15 December and online, here.

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Stall Profile: It’s Coco and Peach

A long time dream between friends Meg and Laura, It’s Coco and Peach are affordable beach accessories for the ocean lover. The newly launched label will be at TVM this…

A long time dream between friends Meg and Laura, It's Coco and Peach are affordable beach accessories for the ocean lover. The newly launched label will be at TVM this Sunday 8 December 2019.

What's your background?

We have dreamed of creating a business together since we were 8 years old and we are proud to say we have finally got here. It’s Coco and Peach has come along way, evolving from a conversation on the beach into something so much more.

We wanted to create affordable products that allow you to enjoy the beautiful world we live in while ensuring that you’re taking care of your peachy skin.

Tell us about your creative background?

To be honest we both can’t draw a stick man to save our lives however our incredible designer Ali Maclean works with us to turn our ideas into beautiful designs. 

Shout out to Al!

Is It's Coco and Peach your full time gig?

We both currently work full time with this being our passionate side hustle.

Laura works for a start up tech company and has a costumer centric role. 

Meg is a registered nurse who has a scrub/scout role in the operating theatre.

Tell us about the name It's Coco and Peach?

It’s Coco and Peach came about after weeks of deliberating between a number of names. 

We came to a final decision as we like to think of “Coco” as the coconut shell representing the umbrella and the “Peach” as your supple skin that needs to be protected. Which is why our products are UPF50+.

So what are you products?

Our first product range includes our designer beach umbrella’s. We currently have 3 styles but we plan to release more in the coming months. 

We are also currently working on a number of other products, so keep your eyes peeled.

What's your creative inspo?

Nothing gets the creative juices flowing more than being outdoors surrounded by the people we love. A perfect day for us is on the beach, funky tunes pumping and a note pad in our hands.

Where do you work from?

As this our side hustle we squish this in wherever we possibly can. Whether it’s throwing ideas around or answering emails after an early morning ocean dip or a mid week late night zoom chat to each other after work.

What are your sustainable practices?

We are extremely conscious of plastic use and have worked to eliminate plastic from any of our packaging. We are also currently working with our manufacturer in creating new products made from sustainable/recycled materials.

Why TVM?

We have always loved the vibe of The Village Markets and have seen so many other entrepreneurs succeed in this space. 

We are excited for the opportunity and couldn't think of a better place to kick our business off.

Fave coffee haunt?

Zephyr Coffee Co in Coolangatta

Fave podcasts?

Millennial Money & Deliciously Ella

Fave way to unwind?

A fresh salty dip in the ocean.

Websites or profiles you're loving right now?

Like minded b****** drinking wine

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A Day in the Life :: Jewellery by Kim

To celebrate kicking off the festive season by shopping small and supporting our local creative community this Christmas, we’re chatting to the creatives behind some of your favourite TVM brands….

To celebrate kicking off the festive season by shopping small and supporting our local creative community this Christmas, we're chatting to the creatives behind some of your favourite TVM brands.

Next up, Jewellery by Kim.

If you're not familiar with Jewellery by Kim then let us introduce you. Kim Hurst - otherwise known as Kimmy, Karaoke Queen and life of the party - has been part of the TVM community for close to ten years now. She designs and makes beautiful bohemian jewellery and her friendly, lovable nature and passion for community and all things TVM is infectious.

Get to know Kim below and find her at TVM this Sunday 8 December.

Kim, take us back to the beginning - were you always creatively inclined?

I've always been creative, I dabbled in jewellery design before I got married, as well as art, pottery and photography.

When did you decide that perhaps your passion for making jewellery could turn into a business?

I started jewellery design again about 12 years ago. I started making my own pieces, creating large statement pieces and one thing led to another.

Tell us about your pieces?

My brand consists of an eclectic mix of sterling silver pieces designed by me.  I use semi precious stones and shells. I select each stone and shell for each piece, which is an important part of my design process.  I also design and make myself statement pieces using semi precious stones.  If I have a spare minute, I also still love to do a little pottery.

Where is your label designed and made?

My label is designed here on the Gold Coast by me.  It is made by artisans in both Bali and India. All beaded jewellery is made by me.

What inspires you creatively?

I love this question! Everything inspires me. From the ocean to the desert.

I love designing differently, I love designing something that means something to the person who wears it.

What are your plans for JBK in the future?

My plans are small, just to carry on doing what I'm doing for as long as I can. I seriously just love creating beautiful pieces for beautiful people.  I love doing TVM, I have been there from the beginning and have no plans to give it up.

What is the biggest challenge of having your own small business?

Mmmm, I think with my age at the time of launching my brand, I was just happy to be able to do it, I have never really experienced any challenges.

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A Day In The Life :: Drift Trading Co.

This month we are celebrating all things small business in support of the local creatives bringing you some of your favourite TVM brands this festive season. First up, husband and…

This month we are celebrating all things small business in support of the local creatives bringing you some of your favourite TVM brands this festive season.

First up, husband and wife duo Lou and Paul behind, Drift Trading Co.

I was at the local fish and chip shop in Currumbin last week and decided to pop down the laneway next door, straight off the beach with sandy feet and wet children (sorry guys!) to check out the humble workspace of Drift Trading Co, to see for myself where the candle making magic happens.

Lou and Paul welcomed me (and my two daughters who love to touch glassware and ask plenty of questions - again, sorry guys!) into their space with open arms. It was so lovely to view the gorgeous space they have created, filled with recycled timber, antique frames and a cute veggie patch.

You could just feel the love that goes into creating their beautiful candles and various other products.

Here we chat to Lou to find out more about their growing business and what it means to them to shop small, this festive season.

What made your pursue your creative passion?

I have always loved making and creating, from a very early age I was the kid crafting, designing, making things and playing ‘shop’.  I never really knew what I wanted to be when I grew up and just kinda ended up working in office jobs in the legal and then in the property development industry. 

Pursuing my creative passion came about when I realised that my days spent sitting in front of a desk were no longer fulfilling – I wasn’t able to be creative and I had this feeling that there was something else I was meant to be doing.  I wanted to wake up in the morning and jump out of bed excited and motivated about the day ahead.

When did you take the plunge and start your own business?

I took the plunge after resigning from a corporate position in property development. I had no idea what I was going to do but I kinda always knew that I wanted to have my own business and to be creative.  Our family went on a little camping road trip shortly after I resigned and it was travelling on the open road in our van when the idea to start Drift came about.

Originally Drift started out primarily to promote my hubby Paul's recycled timber furniture business and the candles were just a sideline – something else to offer our customers. Hubby and I both have a love of style and design and we wanted both the furniture and candles to reflect our sense of style – earthy, natural and paired back.  

What does your brand consist of?

100% hand poured, handmade scented soy candles, reed diffusers, soy melts and room sprays.  Our scents have been carefully curated to enhance a wide range of moods, moments and settings – from everyday home life, to the office, weekend gatherings, sunset drinks and everything in between.  We love the ambience and atmosphere a beautiful, scented candle can create – the soft flickering light combined with an intoxicating scent – enhancing moments and creating memories.

Where is the label designed and made?

The label was actually designed by us.  We wanted a natural, paired back design that would complement a wide range of style aesthetics.  We didn’t want any colour or loud design features – the brief was for the label to have a natural, earthy feel – we wanted it to blend seamless into any home décor and to complement other style elements whether it be flowers, indoor plants, artwork, furniture, bedroom or bathroom.

What inspires you?

So many things inspire us… we are lucky enough to live in a truly beautiful part of the world – the incredible lifestyle here on the Gold Coast is a huge inspiration for us.  Our Summer Blends collection (including ‘Coconut & Tahitian Lime’, ‘The Beach House’ and ‘Thai Lime & Mango’) is inspired by long days at the beach, outdoor gatherings and sunset drinks – blends designed to evoke an endless Summer.  Our earthy blends collection is for nature lovers – ‘The Hinterland’ is one of our more popular blends and is inspired by the aromas of the Gold Coat hinterland – eucalyptus, wattle, lemon myrtle and pine.

What are your plans for the brand and where do you hope it takes you?

First and fore most Drift candles are about quality – this was always number one on our priority list, we’re a boutique hand poured candle company with a focus on producing a quality product. Hand made takes time - we are not about mass production and we have no massive plans for upscaling – we want to continue to produce a quality, handmade product that our customers fall in love with – quality over quantity every time!  We usually release a new blend each season which takes up a lot of time testing and blending as we’re super particular about our fragrance blends. We are actually working on a variation of our product range at the moment which we hope to release within the next month - just in time for Christmas gifting.

What were the biggest challenges when launching your brand?

Ah, where do I start… lol!  Becoming noticed was probably one of our biggest challenges – we wanted to stand out and for our brand to become known for its quality and natural, earthy style / design features. Building our online business was a little tricky - trying to describe a scent verbally and to sell something that relies heavily on the senses is quite a challenge.  Social media relies heavily on image so capturing the essence of Drift with lifestyle photography has been paramount for us – relaying the Drift lifestyle aesthetic/feel to our audience. Markets have been incredible for us – they’re a great way to get your product directly in the marketplace. Customers can physically pick up our product, touch and smell plus they get to ‘meet the makers’ – the real people behind the brand.

Find Lou and Paul at TVM this Sunday 1 December (and every other TVM event, always!).


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Stall Profile :: VSolochildren

Valeria Solo, founder and designer of VSolochildren, has a multicultural approach to design. She’s an Indian-born Australian mom who lived in Shanghai, India, Singapore, US and now Australia. Her tailoring…

Valeria Solo, founder and designer of VSolochildren, has a multicultural approach to design. She’s an Indian-born Australian mom who lived in Shanghai, India, Singapore, US and now Australia. Her tailoring is inspired by classic European children’s wear, but she gives it a playful, Asian-inspired twist. The difference is in the details. As a mom, Valeria understands what many parents and kids are looking for: clothes that are timeless but playful. Stylish but comfortable. Fine fabrics at affordable prices.

VSolochildren was born when Valeria was scouring the children’s shops and realized how hard it is to find clothes that are original, reasonably priced and crafted with care. Since that’s the winning combination every parent is looking for, Valeria wondered why it was so hard to find. That’s when she resolved to launch her own clothing design studio for children ages 1-14.

VSolochildren designs are affordable, and that’s part of the brands mission. Valeria spent almost three years visiting suppliers throughout Asia to find the finest fabrics at the best prices. Because as much as everyone wants adorable outfits for their little ones, they outgrow them just as quickly.

What is your creative background/qualifications?

I do not have a technical/professional creative background, I hold and MBA, Master of Business Administration, UTS, University of Technology, (Sydney 2015), my past experiences were in the fields of Finance/Accounting. I have always been a big fan of timeless, practical, well-made, affordable and playful clothing pieces. These are my key drivers to pursuing my passion in creating unique children's clothing pieces.

Is the business your sole income, or do you juggle multiple jobs whilst starting out?

We just moved back to Australia, at this stage, this business is my only occupation.

Tell us about your brand name, how did this come about?

VSolochildren - My initial and family name.

People often guess my country of birth incorrectly, I was born in a tiny state in the north east part of India called Mizoram. The brand name represents the truly wonderful birth place that reflects our unique pieces.

What products or services are included within your range?

Clothing for Children 1-14yr and in the process of getting shoes/sandals range too.

What inspires you creatively?

Timelessness, affordability, uniqueness, originality and most importantly practicality for everyday/ occasion wear.

Do you work from home, an office or creative workspace?

Yes, home.

Do you implement any sustainable practices within your company, if so tell us about this?

Keeping in mind the sensitive nature of children's skin, we are very selective about the quality of fabrics used and the processes involved in crafting our pieces. Our high-quality cottons, linens, cashmeres are soft and easy to wear. We vastly use hand painted/vegetable dyes for our prints. All our pieces are made with fine and natural fabrics like linen, cotton, silk and cashmere. Our aim is to continually meet our niche market's demand and want rather than focusing on big picture and also to continually get feedback from our customers how our timeless yet playful, superior quality yet affordable, comfortable yet chic pieces last younger siblings and how unique they feel in it.

Connect with VSolochildren and shop online, here.


 

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Stall Profile :: Amber Days

Crafting ethical and non-toxic childrenswear was a top priority for new Mama Corina Muir when she launched Amber Days after the birth of her daughter. Combining her background in photography…

Crafting ethical and non-toxic childrenswear was a top priority for new Mama Corina Muir when she launched Amber Days after the birth of her daughter. Combining her background in photography with a scholarship to Billy Blue College, Amber Days was born in 2018 and debuts at TVM this Sunday as our StartUp Stall recipient.

Tell us about your background?
Prior to launching Amber Days, I worked in environment and community organisations. I love this kind of work but after 10 years it can really wear you down and it is definitely an area where you do have to sacrifice a lot.

After leaving high school, I studied photography. Motivated by environmental justice and inspired by ethical fashion I shot my final folio mostly using vintage clothing or ethical brands. I then moved to Sydney after receiving a scholarship to Billy Blue College for fashion design. After 5 months in Sydney, I missed my family too much so I moved back to Melbourne.

In between my work in community, I would plot away at working on my label which at the time was an ethical yoga wear label.

What made your pursue your creative passion?
I gave birth to my beautiful daughter in 2016, and Amber Days was also born. I have always been passionate about the environment and people so when falling pregnant with my daughter, finding clothing that didn’t use harmful chemicals in their processes was really important to me.

After doing some research into the fashion industry and the toxins and practices used, I was pretty terrified. This really reinforced the importance of transparency in the fashion industry and buying from designers that use organic fabrics that have been dyed with non toxic dyes and produced ethically.

When did you take the plunge and start your own business?
The real push was when I had my daughter and I went back to work. She came with me to work which I am grateful for but I found the whole work system not set up for mothers. It was then that I decided to take the leap and launch Amber Days.

What does your brand consist of?
Amber Days is a Melbourne based ethical children’s wear label that is inspired by the Australian bush, desert and sea. Amber Days is made for mindful, adventurous, free spirited little ones, who are the next generation of change makers.

Amber Days consists of ethical and sustainable hand made baby and children's clothing. We have essentials for everyday wear and a few seasonal pieces all made out of quality natural fibres. Our hand made garments are made to last and wear to their full potential. We believe that there is nothing more special than being able to pass down your favourite garment to your next child or generation to come especially when that garment holds onto so many beautiful memories.

Where is the label designed and made?
Amber Days is designed in Melbourne and hand made in Melbourne. I also source all my trimmings from a little shop in Melbourne and the essentials range is printed on GOTS certified organic cotton which is knitted and printed in Melbourne. Supporting local small business is really important to me.

The fabric used in our essential range are designed by different Aboriginal Women. This range we collaborated with the beautiful Lara, Worimi mother and artist behind Yukul Art.

What inspires you?
My daughter Sapphire is my biggest inspiration. Her creativity and love for life is just the most inspiring thing in the world. I am also constantly inspired by the bush, desert and sea, my family, friends and by my culture. These are things that give me the most inspiration.

What are your plans for the brand and where do you hope it takes you?
I hope that my business can grow to support a community of women and mothers and also inspire other women to follow their dreams! I really love creating beautiful, ethical clothing for little ones so I hope that my brand can continue to grow enough for it to be able to sustain me and my daughter <3

What were the biggest challenges when launching your brand?
The biggest challenge I found when launching my label was having the confidence to believe in myself and my brand. It is also just really challenging doing everything as ethically and as sustainably as you can. Fashion will never be sustainable unless we start shopping second hand and don't produce anything again which is so extreme so it's just working out the best way to do things with as little impact on the environment and supporting the people that are doing the right thing.

What is the best thing about having your own business?
The best thing about having my own business is the freedom it brings to be a present mum to my daughter. There is so many pressures in our modern world for mums to be a full time stay at home mum and to also work full time and this is obviously quite challenging as being in two places is impossible. It is really empowering to be a single mum, be able to financially support my child and be a present mum! And doing this in an ethical, sustainable way that supports other women to do so to, is just the best feeling.

Connect with Amber Days

amberdays.com.au
@amberdays

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Dive in :: Seamone Swimwear

We chat to local designer Simone Ainsworth prior to her debut at The Village Markets this Sunday, 18th November 2018, about her eco-luxe cozzie label Seamone, the inspiration behind the…

We chat to local designer Simone Ainsworth prior to her debut at The Village Markets this Sunday, 18th November 2018, about her eco-luxe cozzie label Seamone, the inspiration behind the brand and what makes her tick.

Tell us about your background?

I had a fantasy childhood, literally raised on the beaches of Sydney. Inevitably finding comfort in the salt and sand while learning life's greatest lessons from the sea. As a young girl I was able to understand the importance of nature and discovered I was a deeply visual person while traveling around Australia's entire coastline in a caravan my surfing father, beautiful gypsy mother and adventurous brothers. Our family then settled into a idyllic 70's beach house in Coolangatta, simply because the surf was consistent and the weather forever perfect. My late teens and early adulthood was an exploration in discovering new tropical destinations, traveling around Australia Solo, uncovering the layers of my spirituality, and experimenting with undeniable creative desires. Now with several years experience in the fashion industry... my free spirit, obsession with romance and strong sense of nostalgia plays the role of expressing the alluring femininity and sentimental emotion of the unique swimwear designs for Seamone. I am currently back living in my family's Coolangatta home, of now 20 years... Im very lucky and grateful to have the people I love around me and supporting me on this new chapter of my life... right now the world is my oyster and I'm so blessed to be in a position to welcome love and success into my life with arms wide open.

What made your pursue your creative passion?

After working in the fashion industry for different companies and labels for sometime, having studied Business and also gaining Fashion Design, Graphic Design, Web Design and IT qualifications, it just felt like the right time to put all my passions into one. It feels like all the pieces of the puzzle have finally come together to create the bigger picture. Now looking back on my life I can appreciate all the life lessons I have learnt and all the experience I've accumulated that has brought me here running an entire business completely on my own. Beacuse of my creative passion, I just woke up one day and just started working on Seamone and just haven't stopped since.

When did you take the plunge and start your own business?

I began working on Seamone last year in 2017 and launched the label and website site just before Christmas last year, So the business is still within its first year being available to the public, it's still very small and new indeed. I have developed 2 annual collections so far 'Black Rose' and 'Surrender' and currently making plans to begin the design process of my third collection, that will include RTW apparel as well as swimwear.

What does your brand consist of?

The second swimwear collection SURRENDER, Crafted in premium Italian fabrics and introducing an exciting new technology that microencapsulates skin-nourishing antioxidants including Vitamin E and Aloe Vera.... works as the body activates the material, allowing the skin to be hydrated, soft and luminous. SS19 Is a simple collection with thoughtfully placed panels, quality handmade trims and romantic lingerie inspired tailoring. These limited edition separates spread over a romantically luxe palette including our new Antioxidant Infusion 'Sea Black', our gorgeous 'Sea Blue' magically made from recycled fishing nets and of course our much anticipated exclusive print 'Sea Jungle' that visually depicts our story of Surrender. Designed for those in an uninhibited and fearless pursuit of liberation and love.

Where is the label designed and made?

Seamone Swimwear is designed on the glorious Gold Coast. The patterns are all original and expertly cut in-house, fitted and refitted until the most superior shapes are achieved. The exclusive prints are either designed by myself or commissioned through artists I personally admire the most. The collections are then meticulously handmade in the peaceful, nature based island of Bali. Committed to ethical business practices, I truly value my role in the employment and well-being of my team and artisans. It is my goal to contribute positively to the staff and the communities in the area so that I can be involved personally as well as professionally in Bali when I am there. The journey to create each Seamone piece defiantly takes patience and dedicated ‘island time’.

What inspires you?

This is defiantly the hardest question. Because if I say 'everything', it still won't feel like enough...maybe its limitless topic on what inspires me. I guess all the usual suspects on the surface... art, culture, religion, nature, music, fashion are always fluctuating with offerings. I always try to widen my perspective on a lot of things... knowledge, understanding and appreciation must always come first. Right now in life I'm inspired by people who are brave, I'm totally inspired by technology and for some reason lately I'm finding myself completely obsessed with swimming pools! ( I even had to start a private "pools" moodboard on Pinterest to fuel this... ha!)

What are your plans for the brand and where do you hope it takes you?

I have only just embarked on this remarkable journey and I'm so inspired to learn more about this industry and continue to slowly grow. I founded Seamone only after I had researched and sourced the worlds most eco-conscious fabrics, eco-conscious operations and eco-conscious team of people. I hope to collaborate with like minded businesses and individuals to make a positive change in the fashion world. The plans for the label are to stay slow, exclusive and boutique, create beautiful, luxury, timeless resort wear pieces for women around the world... 'sustainability', not just in an environmental sense but also in regards to longevity of the label. Personally I hope this all leads me to a place where I'll meet my mystery forever person, I'm single and my dream is to have my own family to come into my life soon. Everything I am doing now with Seamone is for them, with the future in mind. Maybe I'll meet the man of my dreams at the markets! 😉

What were the biggest challenges when launching your brand?

The biggest challenge for me is defiantly the emotional roller-coaster, I'm naturally a very soft/watery person...very sensitive, very shy. I run the label completely solo, so to stand up and take the role as a boss woman is a huge 180 for me to step out of my comfort zone. I have also felt this struggle to keep the fashion and my spirituality seperate... I've felt a collision, and been on a quest to find balance and merge the two... I have to mediate alot on certain things, the intention for what I am doing has to be from the heart. I like to be a very private person in all aspects of my personal life... so putting something out there to the world that deeply reflects who I am... has been a really scary thing to do.

Seamone Swim

What is the best thing about having your own business?

The best thing about having my business, is the creative control and having the freedom to express what I think is beautiful. Combining all my passions into one. My favourite part is shooting the content, that's when I push myself and can let my imagination run wild. As a start up its hard to know if your on the right path or not, and I'm really just trying to let go and enjoy the lessons and the process as much as I can. I think the most positive thing I have noticed... are the changes with in myself... I've become stronger in the sense of my values, using my voice and taking control in reaching my goals.

Connect with Seamone Swimwear

@seamone.swimwear

seamone.com.au

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Tales from the Sea by Weave and Willow

We’re always inspired by creative entrepreneurs doing their bit for Mother Earth so when we were told about the latest campaign Tales from the Sea by our friends Michelle and…

We’re always inspired by creative entrepreneurs doing their bit for Mother Earth so when we were told about the latest campaign Tales from the Sea by our friends Michelle and Jess at Weave and Willow we had to share it.

Weave and Willow are the makers of a beautiful and conscious collection of 100% pure linen beach towels. The label has decided to highlight the importance of ocean conservation by encouraging all customers to ‘take the pledge’ to stop the use of single-use plastic bags and straws. They are doing so by gifting each customer with two bamboo straws and two organic cotton re-useable string bags with purchase. The brand also donates 1% of profits for the planet.

You can shop with Weave and Willow and make the pledge at TVM this Sunday 18 November 2018, and online here.

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Stall Profile :: ArchNOllie

When it comes to cute kids swim, there’s one brand you MUST know about… ArchNOllie. We chat to designers and founders Renea and Candice about the inspo for the label…

When it comes to cute kids swim, there's one brand you MUST know about... ArchNOllie.

We chat to designers and founders Renea and Candice about the inspo for the label and its humble beginnings as they prepare to join TVM for the first time this Sunday 7th October.

What's your background?
Both Candice and I had very different backgrounds. Candice was an event manager, travelled the world for international brands such as Rolex and Kia before she took on the role of Motherhood and then ArchNOllie.

Myself (Renea) was worked in creative arts in some form. Whether it was Drama, dance and later as a School teacher with an interest in performing arts and special education.

What made your pursue your creative passion?
ArchNOllie was created by sisters Renea and Candice, borne from a shared passion for creating things that are unique, beautiful and made to be loved. The brand was inspired by the arrival of Renea’s children Archer and Olive, who epitomise the vitality and spirit for life that exists in all of us. What started with custom design headwear has so quickly grown into so much more.

With the brand continually growing we hope you will always find that special something you are searching for. Always stylish, always different, whatever you choose you can be content knowing that ArchNOllie doesn’t follow trends. We always design from the heart, and hope you can find something that will bring some joy to yours.


When did you take the plunge and start your own business?
It never started as a business, we have grown organically from the beginning. After making items for my son and daughter people would ask to buy or 'where is that from' on my Instagram and when I saw other people were wanting what I made, I started as small big cartel website and we have been growing ever since that day.

What does your brand consist of?
Originally known for our headwear consisting of headbands and hair jewellery we expanded into hats and Summer apparel for both boys and girls. We have a huge following and love of our UPF 50+ rated reversible long sleeve swimwear.


Where is the label designed and made?
The label is designed in rural NSW behind the hills of Byron Bay (a 40min drive) Our manufacturer is in China.

What inspires you?
Our children and their love of play. So both colour and the environment inspire us daily.


What are your plans for the brand and where do you hope it takes you?
Our plans are the international market as we have lots of interest in.

What were the biggest challenges when launching your brand?
As sisters, working and living in two states of Australia can be a challenge. Also, no retail experience caused a lot of headaches in the infancy of ArchNOllie.

What is the best thing about having your own business?
Being able to work from home and around the needs of our very busy family lives

Connect with ArchNOllie

aerchnollie.com

@archnollie

Photo credit: Miller Roberts Photography.

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Stall Profile :: Maple Organic Wear

New to TVM this Sunday 19 August is Madeline Butel with her label Maple Organic Wear. Read on to find out more about this passionate young entrepreneur. Prior to beginning…

New to TVM this Sunday 19 August is Madeline Butel with her label Maple Organic Wear. Read on to find out more about this passionate young entrepreneur.

Prior to beginning Maple Organic Wear, I worked in many industries incorporating fashion and intern - consumerism. Through working within the industry, I realised how corrupt the fashion industry can be in terms of pollution and waste. This led me to creating a brand based around the moral fibre of garments and their production/time on this earth, not their quick turn around and the profit margin generated.

What made your pursue your creative passion?

My love for nature and our world led me to pursue the ideal of an entirely cruelty free clothing brand with everything I have.

What does your brand consist of?

Maple's current range, Amore, incorporates five different minimalistic yet flattering garments.

Where is the label designed and made?

Everything is designed on the Sunshine Coast, QLD by myself. Every garment in the Amor range has been made locally on the Coast by an incredibly talented Seamstress and manufacturer.

What inspires you?

Literary waking up in the morning inspires me. I am very much in love with all aspects of this world and it's magic and want to make it my mission to help protect it in every way I can!

In terms of my design inspiration - my recent travels have inspired a lot of my new work in terms of creating things that make woman feel empowered and beautiful on the inside and out and combining different cultures, colours and climates.

Alongside this, I am inspired to give younger target markets the opportunity to buy clothing within their style niche that's healthy for themselves and the environment.

What are your plans for the brand and where do you hope it takes you?

My ultimate plan for Maple is to give back in every way I can. I endeavour to generate an income throughout sales in which allows me to begin my own charity work in as many countries as I possibly can.

I wish to educate generations and cultures on the importance of protecting our world and our animals. I also aim to teach families and villages sustainability and horticultural knowledge so they can sustain themselves and their families.

Alongside this, I want to begin workshops and organisations which help empower people with purpose and go against the tide of conventional brands who aim at making girls in particular feel like they 'need' to fit a certain beauty standard and they can only do this through certain clothing.

I want my clothing to ooze positivity and self love and most of all conscious living and teach generations about this along the way.

What were the biggest challenges when launching your brand?

The biggest challenges so far have been learning! I started Maple with no prior knowledge to the industry so have had to take every step slowly and source from industry professionals as much as I can. Being only 19, this isn't an easy thing to do! I often feel judged, questioned and somewhat degraded for wanting to create something so huge, so young.

Although this has been challenging, it has been integral in me questioning myself daily and not blindly creating something that could one day fall. It's also been my main motivation to keep going!

What is the best thing about having your own business?

Freedom! Doing something I believe in and LOVE. Not conforming to the mundane ritual of a 9-5 job.

I love being free, creating, meeting like minded people and never knowing what's to come next.

Connect with Maple online, here.
Follow Maple on Instagram, here.

 

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Stall Profile :: Ghost & Lola

Meet Wendy Powitt, founder and creative behind jewellery label Ghost & Lola. Read on to find out more about this experienced fashion powerhouse who handcrafts bespoke pieces from her rainforest…

Meet Wendy Powitt, founder and creative behind jewellery label Ghost & Lola. Read on to find out more about this experienced fashion powerhouse who handcrafts bespoke pieces from her rainforest home set on 100 acres.

I studied Fashion and Textile Design at Sydney College of the Arts and worked in the Fashion Industry in Australia and USA as a Fashion Designer, then Illustrator and then Creative Director before deciding to move up North to Byron Bay. In Byron I studied Fine Arts Sculpture at Southern Cross University and started making jewellery. Ive always been fascinated with vintage fashion and I had been collecting the pieces long before I started to make jewellery. Once Ghost and Lola was born there was no turning back. It is the perfect combination of fashion and craft. I love the hands on artisan making and also meeting with people who get the label and understand the vision of making something new from something old.

What made your pursue your creative passion?:

I have always been creative and I always believed in making things. It was how I was brought up. Dad was building the house around us and mum was always creating. It was just a normal way to be.

We all have a creative spark, the trick is to believe in yourself and allow it to shine.

What does your brand consist of?

I make Ghost and Lola jewellery from vintage components. I source the pieces from all over the world through vintage and antique dealers and also travel and explore to find precious pieces.

Where is the label designed and made?

Everything is designed and handmade by me in Northern NSW. I have a studio in my house that I work from. My house is surrounded by 100 acres of beautiful rainforest so it provides endless inspiration.

The pieces that I collect connect me to a past once vibrant and now largely forgotten. I am inspired by Mythology, Alchemy and tales of the past when the world was interpreted as less scientific and more spirited and creative. And I like to connect that to our contemporary lifestyle because I believe that we all need a little more meaning and to feel special.

What are your plans for the brand and where do you hope it takes you?

I am hoping to share Ghost and Lola with a larger audience. I find that my style attracts customers of all age groups and people are fascinated with the product because it is so unique. The marriage of old with new is immediately apparent when you see the pieces. I love hand-making the pieces and want to retain that aspect, so it will always be an artisan brand and each piece will be limited and special.

What were the biggest challenges when launching your brand?

I am committed to working full-time with Ghost and Lola, so sometimes the unpredictability of cash-flow is daunting. Also learning to navigate a fresh world of digital Marketing is a 'thrill'. I have learnt so much since launching the brand, from my customers and I truly want them to feel special that they are wearing something unique and handcrafted that is sustainable in its use of re-purposing what is already existent in the world.

What is the best thing about having your own business?

Freedom! Creative freedom, and freedom in each day. I love what I do so nothing is an effort!

Find Ghost and Lola online, here.
And follow on Instagram, here.

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Stall Profile :: Allure Art

New to TVM this Sunday is Allure Art, by Cassandra Ashton Thomas. Founded in her studio at Runaway Bay in May 2018, Cassandra a graphic designer, works with alcohol ink,…

New to TVM this Sunday is Allure Art, by Cassandra Ashton Thomas. Founded in her studio at Runaway Bay in May 2018, Cassandra a graphic designer, works with alcohol ink, ink and watercolors to create original art pieces.

TVM: What inspires your work?
CT: My inspiration comes from the colours and forms found in nature. Living on the Gold Coast I am surrounded by a never-ending wonderland of oceans, lush green forests and a bounty of colourful flora. Using colour as language, my work is alive with emotion through the movement of inks and luscious layers. Each painting is filled with layer upon layer of ink, building a rich history into each piece.

What do you find to be the biggest challenge in having your own business?
For me one of the biggest challenges in being a full-time artist is the pressure to compete with big box stores and items made cheaply in other countries. Also reserving uninterrupted creative time in amongst busy days! It is the cornerstone of growth and success for my business since its vibrant nature is what differentiates it from others.

If you were to offer any advice to other emerging artists, what would it be? 
To listen to what others have to say—friends, family, experts, even yourself. When it comes to things that have to do with your entrepreneurial goals, be a sponge. As you learn, start to work out the idea in your head. Write things down. Keep notes from all the resources you come across to develop a detailed plan. Don’t go it alone! Call on your trusted advisers and contacts to help work through and get you back on track.

You can find Allure Art at TVM this Sunday 15 July.

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Stall Profile :: EST 1971

The GC is cooling down and lucky for you, you can catch new stall EST 1971 at TVM this Sunday, peddling their Windy’s. What’s a Windy you say? Read on…

The GC is cooling down and lucky for you, you can catch new stall EST 1971 at TVM this Sunday, peddling their Windy's.
What's a Windy you say? Read on to find out more about EST 1971 co-founder Jayne who alongside her business partner and bestfriend Sophie, will be bringing her brand all the way from the Mornington Peninsula to join us at TVM for the very first time this Sunday 6th May.
In a short paragraph, tell us about your background — what did you study or what field did you work in prior to starting your business?
Jayne: After completing an Economics Commerce Degree I found my way into  Advertising, which I have been doing for the past 20 years. I have worked both here and overseas in a variety of roles. Some of my major clients were fashion brands which helped fuel my desire to one day start my own label.
What made your pursue your creative passion?
I grew up with a very creative mother who had my sister and I on the sewing machine making dolls dresses from a very young age. If we weren't sewing, we were embarking on some other creative pursuit from pottery to jewellery making. My mother passed away from Ovarian Cancer when she was only 56 and I was 34 years old. There’s nothing like losing your mother at a relatively young age to make you realise life is too short not live your passions.
When did you take the plunge and start your own business?
It took another ten years and the birth of my two children, Maggie and Sammy, for me to finally start my own label with one of my oldest and dearest friend’s Sophie. We have known each other since we were 12 and can pretty much guess what the other thinking.
What does your brand consist of?
Style essentials. We want to create pieces that can be worn and worn and you always feel good in them. We have launched with the much loved ‘windy’ (sweatshirts). We agonise over every detail and won’t put anything out there unless we absolutely love it and don’t want to take it off.
Where is the label designed and made?
The label is designed here in sunny (ok mostly rainy) Main Ridge on the Mornington Peninsula.
What inspires you?
Travel, where I live, nature, art, vintage fashion. I adore colour and texture and find inspiration everywhere from a painted door to a piece of ribbon.
What are your plans for the brand and where do you hope it takes you?
As long as people keep buying certain pieces we will keep making them and will add new pieces as we perfect them. We want to keep our brand purposeful and true to our essence - everyday style essentials that you can wear and wear.
What were the biggest challenges when launching your brand?
Believing in myself. I think you have to just decide to give it a go and do it. My mother used to say to me all the time “The only difference between you and them is they are doing it”.
What is the best thing about having your own business?
The ability to make and back your decisions — good and bad.
One piece of advice for someone hoping to start their own small business that you wish you’d been told?
You can waist so much time and energy doubting your idea or capabilities but not everything has to be solved in a day. Just get started, focus on what you are passionate about and everything else you can figure out along the way.
Connect with EST 1971:
Website
Instagram
 
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Designer Profile :: Amanda Monique

This week we chat to designer Amanda Yarsley, who launched her locally designed and made women’s fashion label Amanda Monique in July 2017. Tell us about your background, in a…

This week we chat to designer Amanda Yarsley, who launched her locally designed and made women's fashion label Amanda Monique in July 2017.

Tell us about your background, in a nutshell?

A: I was originally undertaking a Bachelor’s degree in Psychology whilst working casually in fashion retail, which was where I ended up finding my real passion. I decided to leave my current course to study Fashion Design and Technology and went on to work for a major Australian Swimwear brand.

What made you pursue your creative passion?

A: I’ve always enjoyed being creative. I love fashion and how there are no limits to what you can do with it. The support and encouragement I received from my fiancé helped push me to pursue my dreams too.

When did you take the plunge and start your own business?

A: The creative process began in 2016, but a lot of the hard work was done last year before the launch in late July 2017.

What does your brand consist of?

A: Women’s casual clothing. I wanted to start with a range of functional and comfortable women’s dresses and go from there. I have just introduced a range of t-shirts now too, which is pretty exciting.

Where is the label designed and made?

A: My whole collection comes from right here on the Gold Coast. The design process takes place in my Burleigh studio and is made locally here as well.

What inspires you?

A: Creating unique and fun staple pieces. I like getting inspiration from my environment, different eras and cultures, and I love the idea of reworking different elements of fashion. I don’t want to make disposable pieces – I’m not into fast fashion.

What are your plans for the brand and where do you hope it takes you?

A: My plans are to grow the brand into something amazing and unique, and I hope it takes me everywhere!

What were the biggest challenges when launching your brand?

A: Of course, taking the plunge financially was always in the back of my mind, but doing everything for the first time was the biggest challenge for me, especially as I was doing it all on my own. Each step was a learning curve, but I’m all the better for it.

What is the best thing about having your own business?

A: I love the freedom it gives me to pursue my ideas. Being in charge gives me a chance to explore creatively as well as being able to stick to my moral compass by using local companies in the production process and having the freedom to gather all of my materials from ethical sources.

One piece of advice for someone hoping to start their own small business that you wish you’d been told?

A: Start as soon as you can, and don’t listen to anyone telling you that you can’t. Figure out what you really want to do and don’t spend too much time trying to get it perfect before you start – you can always build and change things along the way.

Shop online with Amanda Monique, here and find her at TVM.

 

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Designer Profile :: Little Bliss Skincare

Meet Melissa Rose, founder of Little Bliss Skincare. This teacher-turned Organic Cosmetic Science graduate and beauty brand entrepreneur, has created a brand that is visually stunning and importantly, inspiring women…

Meet Melissa Rose, founder of Little Bliss Skincare. This teacher-turned Organic Cosmetic Science graduate and beauty brand entrepreneur, has created a brand that is visually stunning and importantly, inspiring women to prioritise self care.

"A few years ago, I was casual teaching in London and got really caught up in the daily grind. I was getting pretty stressed and my skin started really reflecting that. It was super sensitive and reactive, but when I went searching for natural skincare products, the large majority of them seemed to have either questionable synthetic ingredients, known irritants or high levels of essential oils, even if they were advertised as ‘organic’ or ‘hypoallergenic’. It was then that I decided to study Organic Cosmetic Science to create my own skincare range."

TVM: What made you pursue your creative passion?

MR: Once I started studying, I was spending all my free time formulating. When I was at work, I couldn’t stop thinking about getting home to create new face masques. Time flies when I’m in research or creating mode and I realized that sharing self-care rituals to inspire women to prioritise themselves is what I really want to be doing all day every day.

When did you take the plunge and start your own business?

It’s been a long time in the making, but I officially launched the Little Bliss website In January, 2017.

What does your brand consist of?

Currently the Little Bliss range consists of the first vital step of any skincare regime,  exfoliation. The coco coffee scrub is an all over body scrub and the detoxifying charcoal masque is a very gentle exfoliation for the face. I’m working on finalising some exciting new formulations also.

Where is the label designed and made?

I formulate each product and make them myself in small batches by hand, here in Burleigh Heads.

What inspires you?

I’m constantly inspired in everyday life. But mostly by travel, nature, friends, family and people who have the courage to pursue their dreams and passions.

What were the biggest challenges when launching your brand?

Wearing so many hats, having to be everyone at once. It’s a very steep learning curve, but I love it!

What is the best thing about having your own business?

Getting to set my own daily schedule, which usually means a morning beach walk and swim with my husband. It beats working for a boss any day.

One piece of advice for someone hoping to start their own small business that you wish you’d been told?

You’ll be surprised the things you can achieve when you believe you can. Just believe, and start. It doesn’t have to be perfect. It just has to be progress. You will work out the rest as you go.

Find Melissa and Little Bliss Skincare at TVM, this Sunday 18 February 2018.

Connect with Little Bliss Skincare:

Website, here.

Instagram, here.

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Stall Profile :: Salty Soul Surfwear

Meet Priscila Gonzalez, founder of Salty Soul Surfwear and find her this Sunday 17 December at TVM. Tell us about how and when your label was created? I am a…

Meet Priscila Gonzalez, founder of Salty Soul Surfwear and find her this Sunday 17 December at TVM.

Tell us about how and when your label was created?

I am a graphic Designer and I always dreamed about becoming my own boss. I love the ocean and I love swimwear. I am also very passionate about our beautiful planet, I am always willing to do something to help the environment and I never really found a brand that makes ethical, comfortable, good quality swimwear that I love... So I decided to create my own.

What pieces are included within your range?

We have bikinis, one piece, long sleeve surf suit and cropped vest. From size 6 to 10, for all the ocean lovers out there.

What is your creative background?

I Studied Graphic design back in 2009. Finished in 2011. Since then, I have been working in offices doing magazine and advertising designs. Not really what I loved to do but it paid the bills for a while.  I used to do some freelancing just so I would be a bit closer to what I really loved to do. In 2014 I decided to pursuit my dream and started drawing a swimwear collection and some prints. I fell in love with the whole idea and decided to create Salty Soul Surfwear.

Where is the label designed and made?

The label is designed here in Australia and made in Indonesia

I traveled to Indonesia once I had all my designs and prints ready so I could find a place to produce the bikinis. I tried to keep it local but my budget was really small. So I found a family owned business over there and met everyone involved with my bikinis. I think it’s important for every business owner to know exactly what the work conditions are when manufacturing products overseas.

What inspires you?

Surfing. The Ocean inspires me.

Latest collection consists of?

Mimpi Collection is our very first collection and it’s all about pursuing your own dreams.

What's on your mood board?

Lots of perfect waves in a clear water, paradise island.

What music do you listen to while designing/creating?

Bob Marley. He inspires me anywhere, anytime.

A day in the life of you consists of?

Eat, Surf, Create, Surf, Sleep. And a few other things in between haha

Favourite TVM stall (besides yours of course)?

Dusty Child. They have some super cute clothes for kids.

Favourite reads/blogs?

Travel Books. I love to travel. 😉

What can we expect from the next collection/what are your plans for 2013 and beyond?

We want to expand our range to make some spring suit neoprene next year. All sustainable, without costing the earth.

Also getting involved with more projects to help the environment.

I’m not sure if I mentioned but we have partnered with Carbon Neutral Charitable Fund and are going to plant 1 tree for every product sold.

Why TVM?

I Just love the incentive that TVM gives to brand new local businesses. Love to see the community helping each other out. I went to the last 2 markets and the vibe was just amazing! You guys rock!

What do you love most about attending TVM?

I love the friendly vibe, the live music and the yum food!

Connect with Salty Soul Surfwear, here.

SONY DSC

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Designer Profile :: elodie Jewellery

Meet Elodie Darwish, founder of beautiful handcrafted contemporary jewellery label elodie Jewellery. Tell us about how and when your label was created? About 12 years ago when I completed my…

Meet Elodie Darwish, founder of beautiful handcrafted contemporary jewellery label elodie Jewellery.

Tell us about how and when your label was created?

About 12 years ago when I completed my design studies. I started off making jewellery on the side of my day job, and 12 years later I’m still doing it.

What pieces are included within your range?

Everything from rings to cuff-links to necklaces and bangles.

What is your creative background?

I studied Industrial Design at Uni and then went on to do jewellery design at TAFE in Melbourne.

Where is the label designed and made?

Until now I’ve been hand making my designs.  Although as I’m ready to grow the business, I’m in the process of considering other avenues of getting my designs partly produced so that I can finish them off.

What inspires you?

Mostly form, geometric and organic.  I’m often inspired by furniture and lighting and other design objects I see in lifestyle magazines, in stores, online.

Latest collection consists of?

I’m just working on a new collection at the moment that will introduce some new rings and new earrings.

What's on your mood board?

I don’t have one….but I have heaps of Pinterest boards that I trawl through to spark ideas and I can tell you now there is no theme or trend…it’s the biggest miss mash of boards you ever did see.

What’s your creative space like?

To be honest a little messier than I’d like.  I’ve nailed keeping my room clean and tidy now that I’m a grown up…but somehow I’ve not managed to extend that to my studio.  Working on it.

What music do you listen to while designing/creating?

Generally nothing.  I like working in silence, most people think I’m crazy.  Occasionally I listen to the radio if I feel like a bit of top 40 fun or I’ll listen to pod casts.

A day in the life of you consists of?

Well on a studio day (when not at the day job) I like to start early after I’ve been for a walk.  What I’m doing varies from week to week, whether I’m making rings or making parts to earrings or painstakingly working out what I could do on social media, that part kills me.

Favourite TVM stall (besides yours of course)?

Ummmm….because I haven’t actually had a chance to check everyone else out yet, as I’ve only done one market and was there solo, BUT, I did make my way to Mio Wraps to get the most delicious buckwheat wrap!! They are my favourite!

Favourite reads/blogs?

I love scrolling through Scandinavian design blogs and design websites in general.

What are we likely to find you wearing on market day? Any favourite labels?

Something super comfy - jeans and a top or an easy dress.

I’m not much of a label girl.  I’ll buy what I like no matter where it’s from.  The wardrobe spans across quite an array of labels from something second hand to the staple Aussie labels to the occasional (Aussie) designer piece.   I LOVE bright colours. I’m not afraid to where the most vibrant colours possible….and then some days I do the Melbourne thing and wear all black…usually that day means it’s bloody cold outside…often it’s unintentional.

What can we expect from the next collection/what are your plans for 2017 and beyond?

well, I’m working on new pieces at the moment…I don’t know how it will unfold.  Basically my plan for here on in is to get my work out there.  I’ve been a little lazy over the years but I’ve been given the kick up the bum I needed and so it’s time to bust out.

Connect with elodie Jewellery, here.

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