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The Village Markets

The Village Markets

Boutique Fashion & Lifestyle Market for Creative Entrepreneurs - Burleigh Heads, Gold Coast Queensland

Category: Guides

How to… Create the Perfect Market Stall

Ready to commercialise your craft? The Village Markets co-founders will show you how! Few people can say that losing their jobs was the best thing that ever happened to them….

Ready to commercialise your craft? The Village Markets co-founders will show you how!

Few people can say that losing their jobs was the best thing that ever happened to them. Yet such was the case for Queensland Gold Coast marketing executives Marissa Bowden and Sarah Schoeller.

The colleagues were working in a busy marketing department for a large listed company when they suddenly found themselves unemployed at the start of the financial crisis seven years ago.

“However, we both now say it’s the best thing that ever happened because we potentially wouldn’t have had that push to go ‘Okay, that door is closed, what’s next?'” Marissa remembers.

What would come next is the hugely successful The Village Markets on Queensland’s Gold Coast.

The pair share their expert tips on how to create create the perfect stall…

STAND OUT FROM THE CROWD

Make your stall shine. Turning up with a plain marquee, a table and a couple of racks probably won’t do that for you! Be creative, think of an interesting concept or layout that will make your products stand out from the crowd.

POSITIVE VIBES ONLY

If you’re enjoying your day, this will come across to your customers, who are more likely to feel welcome if you have a smile on your face. We want people to leave feeling happy and satisfied about their morning, and hopefully wanting to come back time and again!

BE PREPARED

Have EFTPOS, which is made easier with a number of phone apps and tools now available. It’s known that stalls with EFTPOS facilities can turn over more than those without due to convenience.

GET ONLINE

Make sure you have a great online presence through all social media channels as great photos and content go a long way. We advise stallholders to utilise any additional opportunities that may present themselves.

MARKETING IS A MUST!

Get to know your customers, sign them up to a mailing list so you can keep in touch and let them know of any sales, new stock and exciting new collections.

Read their full story in Issue 13 of The Collective. 

Republished from The Collective. Written by Amy Mills.

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How to… Create a Successful Market Application

For your best chance at creating a successful TVM market application, we’ve developed a short guide on how to present a top notch application. Before you apply Read our FAQs and check…

For your best chance at creating a successful TVM market application, we've developed a short guide on how to present a top notch application.

Before you apply

Read our FAQs and check out out event photos to ensure your products fit TVM prior to applying.

What does TVM look for?

Creative and uniquely designed products (in particular, fashion) by emerging designers. Original designs, concepts and the consideration of appropriateness and viability of the product with The Village Markets are also key.

Detail

Provide us with us much written detail about your products and your stall design as possible. Where possible include a photo of your stall layout - stall presentation is a key element of TVM and we run Standout Stall Competition after each market.

Images

The Village Markets favours high quality, professional images that may be used for our marketing and promotion. Think well-styled shots that are professional and of high quality. Some examples below.


TTF-48-s

TTF-29-S

TTF-21-s

Social Media

Be sure to include your Facebook and Instagram account links so we can review your accounts as part of your application.

The Village Markets ethos has always been to represent the best fashion, art and design talent and acceptance to The Village Markets is via a competitive process.

Application

If you're ready to apply, click here for the TVM application form.

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