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The Village Markets

The Village Markets

Boutique Fashion & Lifestyle Market for Creative Entrepreneurs - Burleigh Heads, Gold Coast Queensland

Category: How to

How to… Build a Business, a Brand and a Tribe

When we started TVM in 2008, we never imagined that the seemingly small idea of starting a market, dreamed up on the back of our redundancies, would become a full…

When we started TVM in 2008, we never imagined that the seemingly small idea of starting a market, dreamed up on the back of our redundancies, would become a full blown business. Now with a tribe of 100K+ and having welcomed over 2,000 stall holders to our community, we couldn't be prouder of our achievements.

Almost 10 years on with a few awards under our belt, we'd love to share our knowledge with you, with our new eBook - How to Launch Your Startup.

Our Journey

We launched The Village Markets on MySpace, fired up our website and got busy! The first market was just nine stalls... yep nine (we now have 100+). Using our marketing backgrounds we canvassed potential stall holders, drafted up a business plan, secured a venue and kicked off in October 2008. It took a few years of working full-time and juggling the markets before we made the jump to working on TVM full-time. When we did, it was the best thing we ever did! Our business grew and we added a second monthly event.

Since then, we've built an amazing community of 2,000+ stall holders and a tribe of 100K+ followers across Facebook and Instagram. This wasn't by chance... passion and experience combined with hardwork have been the foundation of our business.

We've encountered challenges and with determination, always worked our way through them.

Our ethos is 'When our community succeeds, we succeed' and we've been lucky enough to help launch internationally acclaimed brands including Peony Swimwear, Kivari, Violet Gray and Molly & Polly, plus hosted thousands more.

Late last year we we're nominated as finalists for Cosmopolitan Magazine's Women of the Year in the Entrepreneurs of the Year category and most recently awarded the International Women's Day Patrons Ambassador Award.

How to Launch Your Startup is the guide we wish we had when starting out and it's been created to help make your journey into business easier, filled with 10 years of practical business knowledge.

Our Achievements

2018: Recipients of the International Womens Day Patrons Ambassador Award
2017: Gold Coast Young Entrepreneurs of the Year finalists
2017: Griffith University Outstanding Alumnus of the Year
August 2017: Cosmo's Women of the Year Finalists - Entrepreneur of the Year Finalists
July 2016: Gold Coast Business Excellence Awards - Tourism, Hospitality and Events Category
March 2015: Gold Coast's Best Market - Gold Coast Bulletin Best of Poll
October 2014: Gold Coast Young Entrepreneurs of the Year finalists
July 2014: Gold Coast Business Excellence Awards - Retail, Wholesale & Distribution Category
May 2013:  Gold Coast Business Excellence Awards - Retail, Wholesale & Distribution Category

About the Authors

Marissa and Sarah both hold Business Degrees, majoring in marketing, along with extensive practical events, marketing and PR knowledge from years of working across various industries. We've been in business for 10 years and have the credentials to prove our business strategies work.

What's in the book?

It guides you through building a business with:

  • A simple and easy to follow starter checklist on launching
  • Insights from us and successful stall holders on running and succeeding in business
  • A marketing strategy guide
  • Lessons from our journey and;
  • A highlight, the Startup Toolkit - a total list of tools essential for any new business, as tried and tested by us.

Contents

Page 4 - Foreward By Amy Hills
Page 5 - Founders, How We Achieved Success
Page 7 - Background To The Village Markets
Page 9  - Business Insights From The Last Nine Years
Page 10 - Business Insights From TVM Stall Holders
Page 12 - New Business Start Up Checklist
Page 14 - Your Marketing Strategy
Page 16 - Our Top Marketing Tools
Page 17 - Learn From Our Journey - What We Wish We New
Page 18 - Featured Contributors
Page 19 - Startup Toolkit
Page 20 - Connect With Us

Frequently Asked Questions

WHO IS THIS EBOOK FOR?

This eBook is for anyone in business, or thinking about starting a business. It’s useful, been-there, done-that advice, that’s inspiring, insightful and the kind of thing we wish was around when we started out. It’s a combination of business acumen, experience and knowledge all rolled into one.

WHAT HAPPENS WHEN I BUY THIS EBOOK?

You’ll receive an email or two confirming your order, with a link to download your eBook. You’ll have 5 goes and 60 days to download your eBook.

HOW CAN I READ THE EBOOK?

After downloading the eBook you’ll have a handy PDF document, that you can easily read on any PDF compatible device.

BUY YOUR COPY NOW AND START LIVING YOUR DREAM

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Our new eBook, How to Launch Your Startup, is Here!

Last week at the first TVM Talks event, we excitedly announced our first eBook, How to Launch Your Startup, is now available. This eBook has been a long-time in the making…

Last week at the first TVM Talks event, we excitedly announced our first eBook, How to Launch Your Startup, is now available.

This eBook has been a long-time in the making and it's vision has always been to create a handy guide for new businesses or those thinking of starting a business, that is jam-packed full of advice and insights.. the things we wish we'd known when starting out.

There's a one-page business checklist to help cover off all the nitty gritty of business admin, plus a resource toolkit that is designed to help streamline your business.

How to Launch your Startup includes insights from TVM Founders, Marissa Bowden and Sarah Schoeller, plus advice from our stall holders (the founders of Grace Bijoux, Sweet Child of Mine and Kivari).

It's succinct and easy to read... and we hope you love it!

BUY NOW

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How to… Be Prepared for Market Day

Holding your first market stall can be daunting… there’s so much to plan and do, plus mind meeting your customers and getting your sales hat on. We want you to…

Holding your first market stall can be daunting... there's so much to plan and do, plus mind meeting your customers and getting your sales hat on.

We want you to be as prepared as possible for your first market day at The Village Markets and have listed our top tips below.

Eftpos and Mobile Payments

TVM has a ATM on site at each event, but accepting mobile payments is a great way to increase sales. Handy options include Square and PayPal Here. Be sure to bring a float for cash sales too!

Packaging

Superb packaging speaks tonnes... have you considered your swing tags, boxes and bags? And how do the align with your business?

Stall Presentation and Signage

At TVM, we're big on presentation. Each stall must be presented just like a boutique and we encourage stall holders to go above and beyond on market day by running our Standout Stall Comp.

Customer Service

Get your game face on! It's time to meet the most important people in your business... your customers! Come face-to-face with your customers at TVM and wow them with your superb service skills. Your know-how behind the business is what's going to impress them most. Don't forget TVM is all about the Good Vibes... so keep it positive!

Thinking of joining our community of creative entrepreneurs? Apply online now.

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How to… Create the Perfect Market Stall

Ready to commercialise your craft? The Village Markets co-founders will show you how! Few people can say that losing their jobs was the best thing that ever happened to them….

Ready to commercialise your craft? The Village Markets co-founders will show you how!

Few people can say that losing their jobs was the best thing that ever happened to them. Yet such was the case for Queensland Gold Coast marketing executives Marissa Bowden and Sarah Schoeller.

The colleagues were working in a busy marketing department for a large listed company when they suddenly found themselves unemployed at the start of the financial crisis seven years ago.

“However, we both now say it’s the best thing that ever happened because we potentially wouldn’t have had that push to go ‘Okay, that door is closed, what’s next?'” Marissa remembers.

What would come next is the hugely successful The Village Markets on Queensland’s Gold Coast.

The pair share their expert tips on how to create create the perfect stall…

STAND OUT FROM THE CROWD

Make your stall shine. Turning up with a plain marquee, a table and a couple of racks probably won’t do that for you! Be creative, think of an interesting concept or layout that will make your products stand out from the crowd.

POSITIVE VIBES ONLY

If you’re enjoying your day, this will come across to your customers, who are more likely to feel welcome if you have a smile on your face. We want people to leave feeling happy and satisfied about their morning, and hopefully wanting to come back time and again!

BE PREPARED

Have EFTPOS, which is made easier with a number of phone apps and tools now available. It’s known that stalls with EFTPOS facilities can turn over more than those without due to convenience.

GET ONLINE

Make sure you have a great online presence through all social media channels as great photos and content go a long way. We advise stallholders to utilise any additional opportunities that may present themselves.

MARKETING IS A MUST!

Get to know your customers, sign them up to a mailing list so you can keep in touch and let them know of any sales, new stock and exciting new collections.

Read their full story in Issue 13 of The Collective. 

Republished from The Collective. Written by Amy Mills.

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How to… Create a Successful Market Application

For your best chance at creating a successful TVM market application, we’ve developed a short guide on how to present a top notch application. Before you apply Read our FAQs and check…

For your best chance at creating a successful TVM market application, we've developed a short guide on how to present a top notch application.

Before you apply

Read our FAQs and check out out event photos to ensure your products fit TVM prior to applying.

What does TVM look for?

Creative and uniquely designed products (in particular, fashion) by emerging designers. Original designs, concepts and the consideration of appropriateness and viability of the product with The Village Markets are also key.

Detail

Provide us with us much written detail about your products and your stall design as possible. Where possible include a photo of your stall layout - stall presentation is a key element of TVM and we run Standout Stall Competition after each market.

Images

The Village Markets favours high quality, professional images that may be used for our marketing and promotion. Think well-styled shots that are professional and of high quality. Some examples below.


TTF-48-s

TTF-29-S

TTF-21-s

Social Media

Be sure to include your Facebook and Instagram account links so we can review your accounts as part of your application.

The Village Markets ethos has always been to represent the best fashion, art and design talent and acceptance to The Village Markets is via a competitive process.

Application

If you're ready to apply, click here for the TVM application form.

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