Designer Profile: Sinead James The Label

May 31, 2014 | Designer Profile, Designers

As a market focused on providing a platform for talented local creatives to showcase their wares and expand their brands, we are really excited to profile local designer, Sinead James.

Sinead James The Label is proudly 100% Australian made and is definitely one to keep an eye on, this girl isn't just creative, she's got the smarts to go with it.

Tell us about how and when your label was created?

In early 2012 after the completion of my studies I finally made my dreams a reality and began Sinead James The Label.

I always knew I was going to create a fashion label since I was a kid. It was all about equipping myself with the right tools before rushing into it. I made sure I completed university and then fashion school so I had some idea of where to start.

What pieces are included within your range?

Our current collection ‘Reflections’ features luxurious fabrics with a strong in-house designed geometric print, complimented with a bold, bright colour palette. The collection is made up from contemporary, yet feminine pieces that can be dressed up or down. The collection also incorporates beachside glamour that can be worn day to night. The range includes kaftans, swing dresses, structured dresses, quirky shorts, skirts & playsuits, as well as some comfy harem & wide leg pants.

Campain 22

Campain 20

Campain 16

What is your creative background?

Cert IV Fashion Design & Technology

Where is the label designed and made?

Sinead James The Label is proudly 100% Australian Made. All looks are designed here on the Gold Coast and manufactured in Brisbane. All our designs our vegan friendly as well.

What inspires you?

Everything! It’s hard to pin point. I am inspired by bloggers, travel, colours, fabrics & street style. I always have my iphone ready to snap anything that draws my attention, my phone memory is filled with random photos of objects, people and clothing.

Campain 8

Your latest collection consists of?

Our latest collection ‘Panthera’ which drops in August combines modern sporty luxe with wearable femininity, stemmed from flattering shapes and timeless cuts. With clean lines, exposed zippers and striking silhouettes PANTHERA is the strongest Sinead James collection yet. The use of Italian bonded lycra, sports mesh, and silky polyesters will leave the wearer feeling lavish.  The colour palette is a sharp monochrome with a bold hit of fuchsia. Our in-house designed snow leopard print stays true to our quirky and youthful charm while upholding a sophisticated chic feel.

What's on your mood board?

Winter 2015. Knits, coats, structured pants & cropped hoodies and a splash of denim.

What’s your creative space like?

Currently a mess!

What music do you listen to while designing/creating?

I just set my iPhone to shuffle and let it do the job.

A day in the life of you consists of?

No day is ever the same. I could be spending the day designing. The next day I’ll packing orders, running back and forth to the post office whilst posting on all my social media outlets. I could be dealing with wholesale orders, getting ready for production and preparing for a fashion show. It’s never ending.

Campain 13

Campain 1

Campain 25

Campain 28

Campain 6

Campain 35


Favourite TVM stall (besides yours of course)?

A Ship Called Hummingbird and Little Sprinkles Bakery, those chocolate peanut brownies are to die for!

Favourite reads/blogs?

In my shoes by Tamara Mellon and I’m huge fan of the blog Gary Pepper Girl.

What are we likely to find you wearing on market day? Any favourite labels?

Sinead James The Label otherwise definitely be wearing a rad Australian label.

What can we expect from the next collection/what are your plans for 2014 and beyond?

I gave it all away above, we are so excited to launch our Summer 14/15 collection ‘Panthera’ in August. We have had a great response from stockists this month during the buying season. We can’t wait to see Sinead James in stores Nation-wide this year.

Why TVM?

It’s such a great mecca to introduce your branding too, I love being surrounded by other creatives and customers that appreciate the time & effort that goes into your work.

What do you love most about attending TVM?

I love that you can make a morning out of it and that there is so much ever-changing variety always on offer.

Get in touch with Sinead James The Label: