On the Upside is a multi-disciplinary design studio crafting purpose-led brands across Australia and beyond. Through establishing a solid foundation and meticulous creative practice, I deliver polished and memorable brands.
I partner with like-minded brands, small businesses and entrepreneurs who are absolutely lit up by what they bring to the world and want to share their story. I help you engage and emotionally connect with your dream audience, a.k.a. *your people* i.e. the ‘why’ you do what you do and the ‘who’ you do it for.
I take a personalised approach, collaborating with visionaries and thought-leaders just like you, specialising in brand identity, brand review / redesigns, packaging design and website design and development.