Stall Profile :: By Shyanne the Label

Dec 10, 2019 | Designer Profile, Stall Profile

A student budget, the gift of her Aunty’s 30-year-old sewing machine and clothes that just never really fit correctly were the catalysts that led Shyanne Mirabelli to start By Shyanne the Label, in 2016.

Teaching herself how to sew, Shyanne made clothes purely for herself and it was through Instagram that she caught the attention of her friends who soon wanted the pieces for themselves.

Get to know Shyanne below and find her at TVM this Sunday 15th December!

Tell us about your creative background?

With no formal training in sewing or fashion it was pure determination that led me down the fashion label path.

Are you working on the business, full-time?

By Shyanne the Label is my full-time job.

What core pieces are included within your product range?

Women's sustainable fashion that channels resort vibes, year round.

What inspires you creatively?

I get most of my inspiration from the fabrics, this is what really drives the collection so I make it my mission to find and fall in love with fabrics that are both sustainable and uniquely stunning.

Do you work from home, an office or creative workspace?

Currently I work from an at home studio.

Do you implement any sustainable practices within your company?

I always aim to use natural fibres due to their longevity and breathability and linen is definitely my go-to.

I pride myself on being a slow fashion Australian label and my made-to-order business model reflects this. I always design our pattern pieces so that I can get the most out of the fabric for minimal wastage.

On an average week, I fill one large plastic container with scraps, which I think is a pretty damn good effort. From these scraps I uses as much as possible within the label itself on garment details and accessories such as hair scrunchies. Anything left over is recycled.

I also use sustainable and minimal packaging, including organically made labels. All of the By Shyanne the Label courier satchels are certified home compostable and the garments are packaged without plastic.

During the day-to-day running of the business I try to work with natural lighting, my team and I work online only wherever possible and any other office supplies we recycle if we can. We also try to do everything business related locally to minimise our travel as much as possible.

Do you collaborate with any other local businesses?

I love being a small Australian business and I try to support as many local brands as I can with both By Shyanne the Label and personally. I work closely with Envy Lash Beauty and also with Minc Collections.

Why did you choose TVM as a platform for your business?

I think the neighbouring market stalls compliment By Shyanne and the vibe is perfect for our brand.

Where’s your favourite local coffee haunt?

Blacksmith, Mt Gravatt (Brisbane)

Favourite book?

You are a badass by Jen Sincero

Favourite podcasts?


You can connect with By Shyanne the Label in person at TVM this Sunday 15 December and online, here.