Stall Profile :: Maple Organic Wear

Aug 16, 2018 | Designer Profile

New to TVM this Sunday 19 August is Madeline Butel with her label Maple Organic Wear. Read on to find out more about this passionate young entrepreneur.

Prior to beginning Maple Organic Wear, I worked in many industries incorporating fashion and intern - consumerism. Through working within the industry, I realised how corrupt the fashion industry can be in terms of pollution and waste. This led me to creating a brand based around the moral fibre of garments and their production/time on this earth, not their quick turn around and the profit margin generated.

What made your pursue your creative passion?

My love for nature and our world led me to pursue the ideal of an entirely cruelty free clothing brand with everything I have.

What does your brand consist of?

Maple's current range, Amore, incorporates five different minimalistic yet flattering garments.

Where is the label designed and made?

Everything is designed on the Sunshine Coast, QLD by myself. Every garment in the Amor range has been made locally on the Coast by an incredibly talented Seamstress and manufacturer.

What inspires you?

Literary waking up in the morning inspires me. I am very much in love with all aspects of this world and it's magic and want to make it my mission to help protect it in every way I can!

In terms of my design inspiration - my recent travels have inspired a lot of my new work in terms of creating things that make woman feel empowered and beautiful on the inside and out and combining different cultures, colours and climates.

Alongside this, I am inspired to give younger target markets the opportunity to buy clothing within their style niche that's healthy for themselves and the environment.

What are your plans for the brand and where do you hope it takes you?

My ultimate plan for Maple is to give back in every way I can. I endeavour to generate an income throughout sales in which allows me to begin my own charity work in as many countries as I possibly can.

I wish to educate generations and cultures on the importance of protecting our world and our animals. I also aim to teach families and villages sustainability and horticultural knowledge so they can sustain themselves and their families.

Alongside this, I want to begin workshops and organisations which help empower people with purpose and go against the tide of conventional brands who aim at making girls in particular feel like they 'need' to fit a certain beauty standard and they can only do this through certain clothing.

I want my clothing to ooze positivity and self love and most of all conscious living and teach generations about this along the way.

What were the biggest challenges when launching your brand?

The biggest challenges so far have been learning! I started Maple with no prior knowledge to the industry so have had to take every step slowly and source from industry professionals as much as I can. Being only 19, this isn't an easy thing to do! I often feel judged, questioned and somewhat degraded for wanting to create something so huge, so young.

Although this has been challenging, it has been integral in me questioning myself daily and not blindly creating something that could one day fall. It's also been my main motivation to keep going!

What is the best thing about having your own business?

Freedom! Doing something I believe in and LOVE. Not conforming to the mundane ritual of a 9-5 job.

I love being free, creating, meeting like minded people and never knowing what's to come next.

Connect with Maple online, here.
Follow Maple on Instagram, here.