We love getting to know our TVM community and this week we spoke to Natasha Knight, creative and founder behind inspiring fashion and lifestyle brand, One Fable.
What does One Fable stand for and how did the label come about?
Here at One Fable we stand for simple, natural and uncomplicated style.
The label began as my Graduate project at UNSW Art and Design in 2015, where I studied Textile and Product Design, with a focus on Artisan made goods. My husband and I spent 6 months living in India, working with various Artisan groups (weaving, block printing, leather craft, & bell makers ).
The project was originally a documentary, with a small textile collection, it was a bit of a behind-the-scenes look at the textile industry and the role that sustainability plays within a consumer society. The project was really well received and we won a few Awards, so we decided to take things a step further and create a brand based around our passion for simple and authentic craft objects and fashion.
When did you launch?
At first, we sold our designs at local markets around Sydney where we were living but we officially launched at Life In-style in Feb 2017. We then had two beautiful babies and decided to move to Byron Bay to live the dream and get a little closer to nature.
What products does the label include?
We are a lifestyle brand, so our products are quite varied. We cover the full spectrum of needs, for a beautiful and laid-back home and wardrobe, such as home decor, fashion, and accessories. At the moment, we create limited edition capsule collections out of natural fibres, as well as Artisan made decor objects - always simple, and always natural. We believe each piece should compliment your lifestyle, by being easy to wear and beautiful to look at - nothing more and nothing less.
Where are the products designed and made?
All of our products are designed by myself, here in Byron Bay. We have a beautiful Studio by the beach, where we conceive and shoot our product ranges. We work with various Artisan groups in India, as well as Bali to bring our designs to life.
We travel with our 1 and 2 year old in tow, because its important for us that they understand the beauty and variety that this world has to offer.
In the future we plan on exploring Latin America and Europe (I am originally from Canada and my husband is from Italy), so I have always wanted to get back to that side of the world and see what magic we can create.
What can we expect to find at your One Fable market stall this Sunday at TVM?
As usual, we will try to curate a beautiful world of objects and fashion for you to choose from.
Our main focus is on helping others to achieve a bit of effortless calm and style in their lives, by focusing on form, texture and material. We believe surrounding ourselves with natural beauty has such a positive impact on your frame of mind, and consequently how you carry yourself in the world.
Do you have one piece of advice for anyone who might be starting a creative career, based on your own personal experience?
My only advice is, do it for the love of it - period.
If your heart is invested in what you are doing, everything else will eventually fall into place. Stay true to your passions and don’t be afraid of making mistakes (that is often where the magic is!)
Thank you so much Natasha!
You can find One Fable this Sunday 7 April at TVM (and most other TVM events) from 8:30am – 1pm at Burleigh Heads, or shop online here.
