Stall Profile :: Trance McShady

Dec 11, 2018 | Stall Profile

Nick Maricic is one interesting chap. Read our interview to find out more about this charismatic creative and founder of label, Trance McShady. You can find him at TVM this Sunday 16 December at Burleigh Heads.

I first studied Communication and Cultural Studies with a major in performance at Curtin University in Perth, but that was really a waiting ground until I was accepted into the renowned acting course at the National Institute of Dramatic Arts in Sydney, which I completed in 2008.

What made your pursue your creative passion?

I always had a passion for story telling, as a child my brother and I would take my Dad's video camera and make shlocky films of our own creations. In my younger years I was congratulated as a performer, so I thought this is what I'm meant to do. However later I realised through writing, directing, and producing my own play "Playgiarism", and the webseries "Felix Barbosa and the Dilettantes" (currently in post production) that I'm not the type to say the lines given to me, I have my own stories to tell, and they're bursting at the seems... there is no choice for me but to release them, and my label Trance McShady provides me that platform.

When did you take the plunge and start your own business?

I was writing screenplays, drawing, producing and directing short films, creating vaudeville characters, and making music, but aside from the humanitarian and environmental themes, there was no real uniformity across my work. I had dabbled with screen printing and fashion design earlier, and one day it all clicked. I'm actually telling the story of a lifestyle of ethics.

Fashion is just another form of story-telling; we dress the part we want the world to perceive us as, so what better way to change people’s consumer habits then by providing an affordable, ethical, and environmentally friendly apparel label with attitude?

What does your brand consist of?

Trance McShady is attention to detail. Every step of the process from manufacturing to marketing is scrutinised to have the smallest environmental footprint, and the biggest social impact, so when buying Trance McShady the shopper has the confidence knowing it's as good as it gets.

All garments are 100% organic cotton and GOTS (Global Organic Textile Standards) certified, which unlike other certifications requires every step from harvesting the cotton to manufacturing it to be organic. All garments also have Fair Wear Foundation accreditation, a not for profit independent organisation overseeing that the makers are paid a good wage, under good working conditions. Most of the garments are manufactured solely using renewable energy (solar and wind), and I hand print each one myself with solvent free paints.

My adults only Donald Trump colouring book "Making Coloring Great Again" is printed with vegetable based inks on 100% recycled paper. All packaging is made from recycled paper, and even my business cards are made from recycled cotton off-cuts from the t-shirt industry.

The best way to understand the broad nature of the brand is to listen to the podcast I gave about it to Double Star Collective Maker and Creator:

Where is the label designed and made?

The garments are manufactured in India and Bangladesh, and I hand print them myself in Australia. All the prints are my own designs, along with the colouring book which is manufactured in Australia.

What inspires you?

The environment, global standards of living, word play, pushing boundaries, dark humour, and your mum.

What are your plans for the brand and where do you hope it takes you?

The dream of Trance McShady is to be in a position of constantly creating and getting my ideas out there in whatever medium I see fit. It's hard to define where this will take me, as I already have ideas for ethical jewellery, keep cups, a zero waste/no disposables cafe, a million movies to make, all under the umbrella of the Trance McShady brand. But looking to the immediate future, it seems my baby range is super popular, so carrying on that and a children's book about the environment seem like the next likely steps.

What were the biggest challenges when launching your brand?

Staying motivated. At times it feels completely over whelming, but you just got to take everything one step at a time, you may not get where you were expecting to go, but you'll get somewhere.

What is the best thing about having your own business?

The best thing for me about having Trance McShady is how it inspires me to do better. I've always cared about the environment, but the attention to detail of the environmental aspects of Trance McShady, along with constantly asking is this in line with the ethics of Trance McShady, has forced me to look harder at myself. I'm certainly not perfect, but I feel like since starting Trance McShady, I've improved.

Find Trance McShady at TVM this Sunday 16 December at Burleigh Heads State School from 8:30am until 1pm.