Introducing Poppy Kaalund, surfer, designer and founder of Tall Poppy Surf and the latest recipient of our TVM Startup Stall initiative. TVM: Tell us about how and when your label…
Introducing Poppy Kaalund, surfer, designer and founder of Tall Poppy Surf and the latest recipient of our TVM Startup Stall initiative.
TVM: Tell us about how and when your label was created?
TALL POPPY SURF was created out of the desire for stylish looking and better fitting swimwear that's practical for surfing.
In 2014 I started making swimwear on my domestic machine for myself and friends. I then looked for work with a swimwear manufacturer to further hone my skills where I learnt to make swimwear on industrial machines. I then purchased the industrial machines that I needed and started TALL POPPY SURF as a hobby on the side of a full time job.
After a surf trip to the Mentawais in 2015, I was even more inspired to make swimwear with a focus on beautiful prints and vintage inspired silhouettes. I am not into g-string cut swimwear for surfing so when I talked to other women who surfed, I realised I was not alone in my pursuit for style and practicality.
At the end of 2016 I decided to leave my full time job and work for myself because it was so fun and the feedback I was getting from friends, family and customers was very encouraging.
What pieces are included within your range?
All of my styles are one piece swimsuits because I find this is the most practical style for surfing and being active in the water. I have 3 x styles in my range which are available in different prints:
- Long Sleeve Surf Suit
- Short Sleeve Surf Suit
- Cross Over One Piece
What is your creative background?
I have worked as a designer for many years for companies such as Ripcurl, Billabong, Phyllis Boho & Mimosa just to name a few. I decided to take a leap of faith and start my own brand in 2016 designing and making swimwear for women who surf and like to be active in the water with a sense of style.
Where is the label designed and made?
I design and hand make all my swimwear right here in Burleigh Heads!
What inspires you?
Other people who follow their true passions is always inspiring whatever their endeavor and travel is always inspiring as it takes you out of your comfort zone and teaches you to deal with challenges and you get to meet new people that change your life forever.
Latest collection consists of?
One Pieces in a variety of vintage inspired prints and shapes.
What's on your mood board?
I LOVE vintage prints so my mood board is covered with prints and also female surfers who shred. If I look at their pictures for long enough, just maybe their skills might symbiotically work their way into my surfing.
What’s your creative space like?
It’s a very modest space within a big factory in Burleigh Heads. It is my home away from home so I’ve made it very comfortable with a cool couch for lounging and everything I need to create in a harmonious environment.
What music do you listen to while designing/creating?
I have all my favourites on hand through Spotify. I LOVE music and must have music playing while I work or I cannot work. Lately I’ve had Solange on high rotation (Album: A Seat at the Table)… but I have a playlist I add to nearly everyday which consists of everything from Outkast, London Grammar, Blondie, Prince, Living Colour to Billy Ocean! And sometimes I turn the radio on to 94.1 FM – GOLD!!!
A day in the life of you consists of?
Either a swim or surf most mornings, then into my factory space to work/ play for the day. Lunch and Dinner are very much thought about and are a big part of enjoying my day.
Favourite TVM stall (besides yours of course)?
To be honest, I am a born again virgin to TVM as I am usually out looking for surf on Sunday mornings…but I want to be more involved with the markets and I look forward to discovering my favourite stalls. I’m guessing I’ll be scouring through the vintage clothing racks mostly and at the food stalls!
I’ve been on the search for a good book of late. I love reading autobiographies, I find them very inspiring. the last book I read was Amy Schumer’s “The Girl With The Lower Back Tattoo” which made me laugh but also made me feel better about being an introvert.
What are we likely to find you wearing on market day? Any favourite labels?
I am obsessed with One Pieces so probably either a jumpsuit, playsuit, Overalls or Pinafore and most probably from the Op Shop.
What can we expect from the next collection/what are your plans for 2013 and beyond?
Expect more vintage inspired and beautiful prints.
I will also be adding clothing to my collection in the flavour of One Pieces.
TVM seems like the perfect place for me to display my products. Located in Burleigh Heads, TVM is my local hub for all things I love: food, fashion, creative peeps and good vibes.
What do you love most about attending TVM?
I love that it’s keeping the community spirit and culture alive by giving small businesses like myself a platform to showcase our creativity.
Find Poppy and Tall Poppy Surf at TVM this Sunday 6 August 2017 or connect online: