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The Village Markets

Boutique Fashion & Lifestyle Market for Creative Entrepreneurs - Burleigh Heads, Gold Coast & Stones Corner, Brisbane Queensland

Tag: Night Tiger

How To :: Merchandise Your Stall, with Kari from Night Tiger

There’s a certain art to ensuring your stall looks inviting, well thought-out and importantly your products highlighted to maximise sales. We spoke with the master Kari, from Night Tiger and…

There's a certain art to ensuring your stall looks inviting, well thought-out and importantly your products highlighted to maximise sales. We spoke with the master Kari, from Night Tiger and got the low down on Visual Merchandising for your market stall.

I first learnt about visual merchandising when I was working for a designer label called 'RICH'  in Melbourne. It was a large store on Brunswick street Fitzroy consisting of Australian made but Italian sourced fabrics with Men's and Women's clothing shoes and accessories.

My manger had been professionally trained and every Monday we would re-merch the store for a fresh look. She taught me everything she knew and I realised I loved the process. I worked there for about two years and then for a few other labels in Melbourne.

When I moved back up to the Byron Shire I worked with my dear friend Rowie, from Rowie the Label. I worked for her for about four years at the headquarters managing stock and online customer service, retail in her shops and sometimes doing markets. I worked in a lot of different roles at the label, one of them being a favourite, Merchandising her stores.

I created Night Tiger because I had always loved making my own clothes and dressing up (I also have a background in dance where I made a lot of costumes). After a while people wanted me to make clothes for them because they liked the garments I was wearing so I realised that I could make a small business out of it.  I did a course in Fashion Design and Technology and it kept growing from there.

My 5 tips for merchandising your market stall would be:

  1. I never over clutter my stall. Variety and options are good but simplicity is key, especially clothing racks, not having too many items on each rack so the customer can easily touch and see each item.
  2. Have an inviting space. Possibly something the customer can walk into and a centrepiece of some sort, maybe a table or rack in the middle is good for me. Occasionally I will hang macramé or hanging pants to compliment the clothes but not always. A little bit of extra decor is always nice though as customers don't like feeling to exposed in a bare open selling environment.
  3. For each rack in my stall, the clothing is hung in a complimentary colour scheme. I also hang things in a way so that the longer items and shorter items aren't bunched together and it all has a flow and balance on the rack. These factors are aesthetically pleasing to the human eye and unconsciously it draws customers in as there is an ease for them to look at it all. My racks and the way the clothing is presented is the main focus of my stall.
  4. Having some sort of Mat or floor is really good because it separates you from the path outside and psychologically 'slows' people down in your stall to stay a while and relax and have look.
  5. The stall should just have an over-all simple shop feel. I try to keep all equipment that is not necessary out of the stall i.e. marquee covers, rack ropes, trolleys.....anything that's not nice to look at. And my extra clothing boxes of stock I put under a table or cover with nice discreet throws out of the way.

Thanks so much Kari for this incredibly insightful info! You can find Night Tiger at most TVM events, including the next one on Sunday 5 August 2018.

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Stall Profile | Night Tiger

This week we’ve chatted to Kari Lee, creator of fashion label Night Tiger. Residing in South Golden Beach Northern NSW, Lee draws inspiration from a passion for dance and the…

This week we've chatted to Kari Lee, creator of fashion label Night Tiger. Residing in South Golden Beach Northern NSW, Lee draws inspiration from a passion for dance and the love of music, colour, textiles and all things creatively beautiful to create her comfortable and unique pieces.

Tell us about how and when your label was created?

My label was created around 4 years ago. It came out of a love for creating fun things to wear just for myself. I then went on to study all aspects of fashion industry which inspired me to design a collection, attend markets and start up a website.

What pieces are included within your range?

I have a very diverse style within my label. It ranges from feminine style silk dresses to lounge/streetstyle, basics and also a line of yoga/activewear.

What is your creative background?  

I have always been artistic, I love photography, painting, sculpture and I’ll have a go at most things but I really got inspired by textiles in high school. I then went onto study dance for years which involved making costumes etc. I have also completed a Cert IV in Fashion Design and Technology.

Where is the label designed and made?

The label is designed here in my studio at home in South Golden Beach. I manufacture in Bali Indonesia where I have had a beautiful exchange with the same family tailors for 4 years now.

What inspires you?

Wow So Much!! I love music and colour and the touch and feel of fabrics. I am inspired by other cultures dye processes, weavings and traditional clothing. The world of Fashion in general…checking out everyones own individual style and how they choose to express themselves through the clothing they wear.

Latest collection consists of?

The latest collection has a lot of colour, yoga, street style influences, tights, lounge pants, hoodys, knitwear and alot of comfortable stretch clothing. I have an autumn basics wear dropping just before the next market which I am excited to release!

What's on your mood board?

Winter and next Summer !! Knitwear, relaxed fit pants, cute floral dresses with boots. White, navy, black, pink and my favourite…..stonewash!

What’s your creative space like?

Always music playing. Lightbox on for sketching, a nice big table for stretching out my organized chaos of fabric swatches, designs and production orders!!

What music do you listen to while designing/creating?

Very diverse, I love hip hop, especially women MC’s but I listen to a lot of dance music, jazz/hiphop fusion, male and female vocalists.

A day in the life of you consists of?

Whisking my daughter off to school. Working for my good friends label Rowie as a Design/Studio assistant and on my days off retreating to my studio to drink tea and dream up and sketch new designs for my own labels upcoming seasons.

Favourite TVM stall (besides yours of course)?

‘Bandikoot’ love the cool kids clothes!!

Favourite reads/blogs?

‘Lovemarks’ a brand building book and I love the the Art Blog ‘Colossal’

What are we likely to find you wearing on market day?  

Always my label on market day!!

Any favourite labels?

Rowie, Kivari, The White Raven

What can we expect from the next collection/what are your plans for 2017 and beyond?

My Winter collection has a lot of knitwear as I love knits and basics for winter. Cosy wear!!   Summer is going to be all about florals and dresses!! Cant wait!

Find Night Tiger at TVM on Sunday 7 May 2017 and connect with Night Tiger online:

Website/Shop online
Instagram

 

 

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New to TVM this Sunday!

New to the TVM lineup this Sunday and joining the 80+ designer fashion, vintage, art and homewares stalls is….. Sophie Ferriera Sophie Ferreira is a clothing and accessories label with…

New to the TVM lineup this Sunday and joining the 80+ designer fashion, vintage, art and homewares stalls is.....

Sophie Ferriera

Sophie Ferreira is a clothing and accessories label with a modern take on cultural traditions & influences, stocking unique handmade treasures inspired by the vibrancy of South America.

Ferreira_Web-1

Fly Peacock Clothing

Fly Peacock Clothing is a fun and colourful T-shirt label by Gopal Lloyd.

peacock

Night Tiger

Night Tiger by Kari Lee Clark is a beautiful, feminine, boho luxe womens clothing label with original prints and quality fabrics.

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Abduct

Abduct, is a new label by Emma Dodd, who has used T-shirts a medium to get her art into the world.

abduct

 To join our lineup of amazing talent, apply for a stall online now! Here.

All images in this post were supplied by the designers listed above.

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